About Us

Who are we? 

We are an emerging brand that started small and caters to serve the needs of customers who were dissatisfied with traditional lingerie markets and looking for changes. 

Our founders are three unique individuals with extensive experience in luxury design business with impeccable taste for styles. Our mission is to equip our clients with the perfect bralette to bring out the best for any given look, striving for the support and highlight the confidents of any women. 

Why are we doing Bralette? 

As an group of varieties, we all had challenging in searching for the perfect Brallette, in terms of style, fitting, and personality. We have came together and discovered ourselves as the only brand specialized in Bralette in this unique marketplace. 

We have always believed that bralette is not just a prettier version of bra but a way to show supreme confidence, confidence that’s beyond personality, exhibit your unique character and style. Anyone can put on a bralette, not everyone have the assertive to wear it as outerwear. It’s not a simple bralette, it’s an expression of your personality.

the niu label wildflower bralette

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